The Buoyant Business invites you to look deep inside the ocean of process and personnel, strategies and data, innovation, and artificial intelligence, deep down to where we believe nothing happens. This book is aimed at that group of professionals who are drowning in a labyrinth of complex situations and with processes that are not a real reflection of the company’s needs. The Buoyant Business offers a simple guide to use when making decisions, during the course of change management, and when you want to achieve the ultimate business transformation.